Is Your Social Media Social?

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“When we looked at how many different people they communicated with every month, it was only 6 people. This is despite the fact that these people are checking Facebook almost every day.”–Paul Adams, Facebook Product Team Member, from the book Grouped In spite of the growing number of friends that students have on Facebook, the [...]

5 Ways to Tune Up Your Social Media Strategy Before School Starts

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I purchased a pair of Air Jordan basketball shoes in seventh grade in preparation for heading back to school. I loved putting my old pair of shoes in the new shoe box, and walking out of the store in my new shoes, ready to show them off to my friends on the first day. Perhaps [...]

The Digital Future of Your College Ministry

“80% of smartphone users have accessed Mobile Media on their mobile device vs. 26% of non-smartphone users.”-source The digital world is shifting away from the desktop and towards a multiple-device but mobile-centric world. The college ministries that optimize their web presence around image-driven content, mobile-optimized applications will be most relevant and engaging. “Apple gets about [...]

4000 Ways to Maximize the First 4 Weeks on Campus

You will never be larger than your first meeting of the year. I’ve been doing campus ministry for over seven years with Campus Crusade for Christ and I have never seen a ministry grow significantly larger than the size of the first official meeting. Yet ministries often treat the first day, week, and month the [...]